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 Project Background & Analysis
Following is an outline of the general steps one can expect to complete on large scale project.  Again, although they tend to occur in the order listed, and many build upon each other, many of these steps can occur in parallel to achieve greater efficiency.  Each of these items might well be addressed during the course of the project, and each item might have an attendant diagram, design, or report associated with it.
  
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Analysis and Overview
	 
	Background
	Goals
	Scope
	Budget
	Audience Assessment
	 
	Target Audience
	Secondary Audience
	Competitor Analysis
	 
	Direct Competition
	Secondary Competition
	Ancillary and potential Competitors
	Management & Development
	 
	Standards, Conventions and Requirements
	Time line
	Functional Requirement Assessment
	 
	Target Customer Services
	Internal Needs
	Market and General Services
	Identity
	 
	Logo, Identity, Color scheme
	Print Look / Feel (card, letter)
	Architecture
	 
	Information Model
		
		Functional Requirements
		Sequence Design
		Site Architecture
	Database Architecture
	SW Architecture
		
		Object Model
		Class Structure
		Hardware & Network Architecture
	Security Architecture
	Implementation
	 
	Site Look/Feel
	Content
	Back end integration
	Hosting and Technology Needs
Ongoing Needs / Product Maintenance
	 
	Administration
		
	New Development
	New Content
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